Pagani and Sonus faber
announce partnership with
the introduction of an exclusive
premium high-end audio system
for the new Pagani Huayra.

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Renowned high-end luxury audio speaker manufacturer Sonus faber and sports car manufacturer and design atelier Pagani have developed in co—design an exclusive premium high-end audio system for the Pagani Huayra. This achievement marks the first step of a partnership between two iconic Italian brands.  The Pagani vehicles have always been known for their every day car capabilities, despite the performance they regularly demonstrate on the world’s most prestigious racetracks. The Pagani Huayra has been praised for its smooth supple ride, light cabin interior and confidence inspiring handling. Creating a high-end audio system that would improve on both extremes of this two-sided nature was a challenge for the expert audio engineers at Sonus faber and the creative team at Pagani.

Pagani Automobili SpA

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Pagani Automobili S.p.A. is an Italian Supercar manufacturer. The company was founded in 1991 by Horacio Pagani, and is based in San Cesario sul Panaro, near Modena, Italy.  The philosophy driving the company embraces a concept borrowed from the Renaissance. It is embodied by the great Leonardo da Vinci over 500 years ago, when he stated: "Art and Science were disciplines that must walk together hand in hand."  At the forefront of advanced composite materials technology the company has built some of the world’s fastest supercars with the Pagani Zonda and Pagani Huayra.  In its young history, the automotive, lifestyle and luxury media, opinion leaders and enthusiasts all over the world repeatedly praisedPagani Automobili. Numerous awards and records justify this reputation as the Pagani Zonda won the first EVO car of the year in 2001 with numerous awards to follow. Over the years the Zonda evolved into an icon, a car that has become a collector’s item. The new Pagani Huayra, launched in 2011, is already earning it’s own iconic status, having won the three most prestigious European Car of the Year awards in 2012. On top, of that the Stig (Top Gear’s mighty racing driver) lapped the famous Top Gear test track in an astonishing 1:13.8 min; making the Pagani Huayra the fastest road car ever to appear on the BBC Top Gear TV show.

Sonus faber has transcended its music reproduction skills for this supercar challenge. From the immutable harmony of interiors to the rhythm “on the road”, a set of new paradigms has been created. 

Power versus featherweight, is the leitmotiv. New, innovative, Carbon cones have been developed, marrying extreme rigidity to lowest weight, inspired by the Carbo-Titanium nature of Huayra. Neodymium magnets are used throughout for highest performance and lightest weight possible. 

Reverberating the car extreme performance, the new Sonus faber audio system provides an amplifiers’ structure which delivers a total amount of 1.200 Watt power output, tripling the performance available in the Huayra ‘s standard sound system. 

When the mighty AMG V12 engine is not singing the song of power, a Digital Sound Processor creates a refined atmosphere where both driver and passenger can enjoy hearing a rich sound experience not normally expected in a hypersports car. In full Pagani tradition the aim is to stir the emotions of the passengers every single moment. The DSP allows the whole system sound to be “tailored” to the customer’s own musical taste under his request, configuring the Huayra cabin into a concert hall, stadium, or whatever environment the Pagani owner seeks. 

The baskets of the bespoke speaker units follow the technology developed for the most extreme Sonus fabers loudspeaker systems, such as Aida and “The Sonus faber” itself, with a vibration-free CNC made hybrid avional/gunmetal structure: a geometry which has been calculated to damp natural resonances of the two materials, creating a virtually ideal speakers’ chassis for the purest sound reproduction. The speaker diaphragms are made in a special ultra light carbon fibre optimized for acoustic applications providing this way synergy between rigidity and damping.

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